ABAC is an acronym for Assumption Business Administration College, a forerunner of Assumption University (AU). KSC is the institute of Knowledge Service Center, which was founded by Prof.Dr.Srisakdi Charmonman, a Vice President for Information Technology and chairman of ABAC KSC at AU. He also established ABAC Poll research center. The center was approved by Rev.Dr.Prathip M. Komolmas in 1997.  Nowadays, Rev.Dr.Bancha Saenghiran, the AU president, has been very kind to support ABAC Poll's missions and operations.

           ABAC polls have been conducted to gather opinions, attitudes, beliefs, behaviors, and other social facts from a sample of individuals. Not only do polls have a wide variety of purposes, they also can be conducted in many ways -- including over the telephone, by mail, website, or in person. Unlike a census, where all members of the population are studied, polls gather information from only a portion of a population of interest -- the size of the sample depending on the purpose of the study. In a bona fide poll, the sample is not selected haphazardly or only from persons who volunteer to participate. It is scientifically chosen so that each person in the population will have a measurable chance of selection. This way, the results can be reliably projected from the sample to the larger population. Information is collected by means of standardized procedures so that every individual is asked the same questions in more or less the same way. The poll's intent is not to describe the particular individuals who, by chance, are part of the sample but to obtain a composite profile of the population.

           Some of ABAC Poll's clients are the ministry of public health, the office of Thai health promotion, the office of Prime Minister, the office of national health system reform, the office of the narcotics control board, the ministry of justice, the ministry of finance, Bank of Government Housing, other nondisclosure private companies, domestic and international news media agencies.

           However, ABAC Poll Research Center needs to be monitored and evaluated by the Assumption University Quality System (AUQS). All materials in this website will present what our ABAC Poll team did, what we are doing, and what we are going to do through the AUQS.